As an internet marketer, unless you are dead and buried, you already know how
effective a tool a sequential autoresponder can be. However, there is one way to
use it that you may not have thought of, and then again you may have and decided
against it.
To be straightforward this particular online marketing strategy has been around
awhile. But, because it's so simple many folks, like you perhaps, have said it
doesn't work, it's worm out, and it's no onger effective. If you have been one
of those, you may need to rethink your position on this marketing tactic. Here's
why!
Millions of new users come on line each every day. The primary reason most
of them come on line is to learn somenthing new or get information that will help
them solve a problem. These "newbie's" to the internet have never been exposed
to this marketing tactic. So in today's modern internet marketing vernacular
it's "an evergreen marketing tactic". Now let's get on with it.
Step 1: You need to set up another project directory on your Internet site. Come
up with a universal password and user name which your present opt-in list folks
will use and the new subscribers to your list. Name your new project "My Magic
Steps To Astounding Weight Loss ..." or somenthing else which makes them want it.
The next step may be the hardest part of the whole sequential autoresponder
marketing tatic.
Step 2: Take the time to find some really valuable reports, eBook, articles,
scripts (are good), videos or perhaps software (Of course it must fit your niche
market); Upload to your new directory for your subscribers to get hold of. Make
sure it's free.
Step 3: Very Important! Prepare a short series of autoresponder messages (3 or
4) to go out to your list. They should create a buzz about what's coming from
"My Magic Steps To Astounding Weight Loss ..." If possible each of these
messages should have a tidbit of good solid information. Naturally they will be
in sequential order with the buzz building to cresando. Space them out over a
week. In fact your sequential autoresponder will distribuite them in the order
you set them up in.
Step 4: Write an intriguing and curiosity arousing conversational "sales page"
about "My Magic Steps To Astounding Weight Loss ..." You must include the fact
that this information/whatever are free. To make this tactic really work for you
set a time limit or the number of people you are going to release this to. Make
subscribers feel they are taking part in a very personal and private event.
A word of caution here! Don't make the mistake of not shutting down your offer
when you reach the total number of people or the deadline date. You could damage
your crediability with your new subscribers and your old subscribers. When that
happens you may find yourself losing leads instead of gaining them.
Now here's the payoff!
Once all these good folks have opted in to your new list you can send out new
notifications to them of what's going on with your ""My Magic Steps To
Astounding Weight Loss ..." You can also include information about other
products which are in the same "niche market".
Go ahead and try the sequential autoresponder marketing tatic. It still works
and it can be very profitable when used properly.
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